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Friday, August 11, 2023

Digital Marketing Technology

Digital Marketing Technology

Welcome to a world where your telephone can take a video, your money can be stored on a piece of plastic, and the latest music comes from the internet into your computer in seconds. Welcome to the world of Digital Animation Technology.

Courses in Digital Technology related industries are attracting widespread interest. This is not surprising given the growing use of the computer as a production tool and a medium for visual exploration. Many fields ranging from computer game development to architecture, from archaeology to forensics, from healthcare to special effects are suddenly in need of Digital Technology Professionals. Students interested in entering this dynamic and rapidly evolving new world should seek a broad education to prepare for the many opportunities and possibilities that lie ahead.

Institute of Digital Media Technology, India (IDMT.IN) is the Best Digital Animation Technology Training Institute in Bhubaneswar, Odisha. IDMT.IN is pioneer in introducing Animation in Odisha, with the release of “Chatura Kau” the first animated short film in Odia. IDMT.IN is the only organization in the state to empower the youth with creative set of rules and skills.

After completing this course, our students are working as Animator, Cartoonist, Motion Graphics Designer, Compositor and many more in different Media Production companies, TV Channels, Advertisement Agencies, E-Learning, Content Development Companies across India and Abroad.

IDMT.IN is also offering Specialization and software based short-term Courses in Digital Animation Technology.

  SYLLABUS

  PAPER I- INFOCOM TECHNOLOGY 

  • Introduction to communication Theory   
  • Introduction to Information Technology 
  • learning Windows 10
  • Using Internet 
  • Creating Email Accounts
  • Sending & Receiving Emails
  • Introduction to Microsoft Word
  • learning digital layouts using photoshop & Corel draw
  • Understanding the Adobe Acrobat Document
 PAPER II-PRINT MEDIA TECHNOLOGY
  • Understanding pre-production procedures
  • Understanding production process
  • Understanding post-production Techniques
  • Designing vector & raster Graphics
  • Marketing and Branding Fundamentals
  • Designing Brochure, posters & Banners etc.
  • Role of visual media in marketing 
  • music and its psychological impact
  • voice over writing
  • Marketing corporate AVC and Ad films 
  PAPER III- PHOTOGRAPHY & IMAGING
  • Introduction to Digital photography
  • Shooting and Managing Digital Photos
  • Digital Photo Editing Techniques with photoshop
  • Uploading Files to Flicker & Picasa Accounts
 PAPER IV  WEB TECHNOLOGY
  • Server & Clients Concepts
  • Understanding CSM for Marketing Professionals
  • Uploading & Downloading Files using FTP
  • Creating Web Store & Products Catalog
  • Introduction to Payment Gateway Integration
 PAPER V- AUDIO & VISUAL MEDIA 
  • Introduction to Digital Audio Technology 
  • Introduction to Digital Videography
  • Script and Visual Story Structure( Ad films/documentaries/corporate AVs
  • Understanding  Cinematography   
  • Introduction  to  Digital Video Editing 
  • Using Sony pro for Audio & Video Editing 
  PAPER VI-DIGITAL MARKETING
  • Introduction to Marketing 
  • Fundamental of Marketing channels
  • Digital Marketing Strategies
  • fundamental of Brand Building & brand Equity
  • Starting  with the website
  • Foundations of Analytics
  • Content creation & Management
  • Search Engine Optimization
  • Search & Display  Marketing
  • Social Media Marketing
  • Email Marketing , Mobile Marketing 
  • Content Marketing
  • Fundamentals of Blogging
  • Marking a viral Marketing Strategy
  • Freelance Marketing Management
 PAPER VII- PROJECT WORK
  • Project Submission 

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INSTITUTE OF DIGITAL MEDIA TECHNOLOGY, BHUBANESWAR, ODISHA